Product design that inspired by sundial:
A bookcase with a glossy white or black frame and four shelves which feature opaline dividers set at various angles like the shadows of a sundial. The dividers and the books look to the beholder as if they were in constant evolution.
Designed by ad agency Leo Burnett with the input of an engineer, this creative McDonald’s Billboard, placed in Chicago, features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
Seiko shadow watch inspired by sundial.